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One of the very nicest things about life is the way we must regularly stop
whatever it is we are doing and devote our attention to eating.

  - Luciano Pavarotti and William Wright, Pavarotti, My Own Story

Climate change and global warming have played havoc with the monsoons and seasonal weather patterns, adversely affecting food security. With farm acreage decreasing annually due to industrial expansion, augmenting India's food reserves is an increasingly uphill task. There is a silver lining of opportunities, however, for companies involved in the food chain. Biotechnology, for one, offers the best hope to meet India's food requirements.

But this is easier said than done, given the intense opposition from environmental activists of all hues. Misinformation and misperceptions rule the roost when it comes to genetically modified crops. Considering the complex issues and public sensitivities involved, even the media and scientists are a divided lot on GM foods and crops. Backed by the latest research data and consumer insights, Imprimis' consultants can make all the difference between success and failure. Imprimis' in-depth understanding of key issues ensures the appropriate messages are disseminated to key media, backed by hardcore facts and irrefutable logic. Working closely with researchers, scientists and nutritionists, Imprimis can initiate a multi-pronged campaign to clear the muddied waters and bring about a turnaround in public perceptions.

Imprimis counsels clients on a wide variety of problems ranging from environmental and regulatory issues to food safety and consumer norms. Clients utilizing Imprimis' services are assured of the fastest turnarounds, reaching out to all stakeholders, at the most competitive costs.