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For just when ideas fail, a word comes in to save the situation.
  - Johann Wolfgang von Goethe (1749-1832)

The social sector provides important services to people to improve the quality of life in society. Unlike private sector companies with specific revenue models, NGOs (non-governmental organisations) depend on patrons and well-wishers for their grants and annual funds. Various constituents - the media, the public, patrons and well-wishers - need to be regularly informed about the activities and initiatives undertaken by the NGO. Transparent and timely messaging is especially imperative to make sure patrons know the NGO is following its mission and mandate while utilising the allocated funds judiciously .

Proper messaging makes certain an NGO enjoys a high trust and credibility quotient in the eyes of the media, the public and patrons. This is where Imprimis plays a key role in ensuring proper branding-building. With a dedicated team fully conversant with key issues and regularly in touch with niche media and journalists covering the CSR beat, periodic coverage ensures the NGO is viewed positively by various stakeholders and the public. A positive image in public consciousness is half the battle won.

NGOs engaged in clinical trials as well as research, and other scientific work are especially benefited, since they operate in an ultra-sensitive environment .Imprimis has counseled many national and international organisations in the healthcare, social and environmental sectors.

Imprimis' activities include:
  • Advocacy and Brand-building
  • Fundraising Initiatives
  • Media and Government Relations
  • Crisis Management
  • Internal Communications