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About Imprimis | Vision | Network | Team

Gracelle Gerber
Chief Executive Officer

Gracelle Gracelle Gerber is a seasoned communication professional with expertise in reputation management and strategic advocacy. She hails from South Africa and has worked extensively across India, Africa and Brazil. She comes with international expertise and experience in the corporate, healthcare and pharma and sector as well as ICT, manufacturing, consumer, agriculture and tourism industries. Included amongst a wide range of global FDI client experience, she was the lead strategic business director for the Tata Group in Africa over the past decade, before moving to India on a full-time basis.

She is passionate about working across a variety of industries using strategic advocacy, influencer and reputation management to bring about a definite change - be it public policy change, brand development and awareness, research, education and CSR. Her success lies in the ability to identify and network with influencer/stakeholder groups relevant to the key challenges at hand, building on and nurturing these relationships continuously. Also to develop high level positioning strategies for clients incorporating the internal and external environments in which these companies operate. What makes Gracelle so effective, is her ability to immerse herself in the brand and the culture of the companies she represents, as well as the country, the language and the mindset.

email: gracelle@imprimispr.com ............................................................................................................................................................................

Sanjay Choudhry
Head, Content & Digital

Sanjay
Sanjay is the chief content and digital strategist at Imprimis. He has significant media experience, having spent 15 years in journalism in India and abroad and written many travel books after exploring different parts of the country. Some years ago, he moved to the world of public relations to enable clients achieve their communications objectives better by crafting effective content and digital outreach strategies. Sanjay is passionate about digital media, which he believes is set to become a formidable tool for image management, brand building, and consumer engagement, rivaling the traditional media in outreach and effectiveness. He has led content and digital projects for some of the top corporates operating in India.

Sanjay holds a degree in English literature from Delhi University and has worked across a range of geographies and industries.

email: schoudhry@imprimispr.com